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New ad campaign debuts Thanksgiving day.
November 24, 2010
By: TOM BRANNA
Editor
SC Johnson says it will introduce its “family standard of transparency” on Nov. 25 with the release of its new ad entitled “Honesty.” The spot emphasizes the company’s commitment to disclosing the ingredients in its products and is part of SC Johnson’s ongoing campaign focused on the family values of the company. “The truth is, companies often don’t have to tell you everything that’s in their products,” said chairman and CEO Fisk Johnson, the fi...
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